Your Vision, Executed with Precision.

Fee Holivay | Founder & Principal

Fee Holivay is a strategic operations leader and trusted partner to high-performing teams and visionary founders who are ready to scale smarter.

With over a decade of experience in real estate and operational leadership, Fee has delivered over $1B in transaction value, scaled operations across 2,000+ SFR assets, and led teams of 650+ people, all while keeping clarity, precision, and people at the center of every decision.

Before launching Holivay & Co., Fee played a pivotal role as Director of Real Estate Operations at Home Partners of America, where she:

• Drove 400% YoY sales growth through platform optimization and process design

• Built SOC-2 compliant frameworks and improved reporting accuracy by 70%+

• Led a company-wide “Mission, Vision & Values” reset that doubled employee retention

• Helped steer the $6B acquisition by Blackstone REIT through cross-functional leadership

From launching user-centric tech tools to managing multi-million-dollar budgets, Fee brings a calm command and operational mastery to every engagement. Her leadership has also spanned the retail space with companies like Old Navy, where she honed her skills in team development, organizational change, and culture building.

Fee is a two-time award-winning leader, recognized by Goldman Sachs for both strategic leadership and cultural impact. She is known for her ability to connect high-level strategy with grounded, day-to-day execution, bridging the gap between vision and results.